An interesting story went by yesterday in the news and it underlines the importance of Media control in the event of a disaster. When we do Business Continuity planning for our clients we underline the importance of getting the right message out to their customers. If you let the media build the emergency, they will make…
In our last post about the media being mean, I talked about the “Mean Media” making up news about Tiger Woods. This was after he crashed his truck and hadn’t yet spoken to the media. Well, here is the next instalment (sorry, it’s Toyota’s turn, enough on Tiger). Mean Media A few weeks ago there…
During our Business Continuity classes, we always tell clients that the media, with unlimited airtime to fill, will create the news if you don’t give it to them. So we work with our clients to build a set of press releases, and strongly encourage their management to go to media training to learn the basics of dealing…